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Adverts in the media

Save animals charity advert

This print based advert highlights the mistreatment of animals. It uses the shock factor and tries to scare viewers. It is upsetting and the black colour in the back ground brings a big sense of negativity to the picture. The image of the animal is very large and noticeably larger than the text. This could be to highlight how big of an issue it is. The target audience for this advert are people who care about social issues and more specifically, animals. The font and colours of the text are small to put bigger emphasis on the animal and white to highlight the importance in the words as they are in front of black. 


Negative smoking print ad

This print-based advert shows the negative effects of smoking and how it can be a disaster for your health. The background is plain black which really puts the emphasis on the cigarette and the text underneath it. The phrase 'Loading cancer' would shock some people, but that is good because it is the harsh truth of what happens when you smoke. Once again, the colours are very dark to show the fact that it is negative. The simplicity of the advert makes the image dramatic and it makes it clear that it is very important and should be focused on. The advert is obviously aimed at smokers and it attempts to persuade them to give up smoking in fear of their own lives. 


Jones Vs Cormier 2-UFC fight promo moving image ad

This moving image advert is a promotional video for a fight in the MMA company, UFC. It features a lot of different camera shots, most importantly, close ups to show the drama of the fight. It makes the buyer excited for the fight by using music which matches the story of the fight in the background. The music also links to the depressing background of Jon Jones which a lot of his fans are engaged in. The colours are generally pretty dark again because it suits the story of the fighters in the fight. The company is clearly aiming at adults and MMA fans here. Going beyond their usual promos, this one is aiming at a wider base because of the popular music and the story-type feel of the context of the trailer. 

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