This movie poster for Freddy v Jason is almost a typical horror movie trailer. Straight away, the dark colours of black and the smoke effect add a very chilling, dark theme to the poster. This lets us know that the film will be a horror movie as it is a genre indicator. Another genre indicator is the weapons on the poster as they add a threat. The slogan 'Even a killer has something to fear' is a promise of pleasure because it builds anticipation and hooks the audience in. It connects fans of two different cinematic universes to gain higher attention. There is no expert criticism on the poster. This is to make more room for the effect of the visuals on the poster. The costumes of the characters are very famous and recognisable. The font of the writing is something which is generally associated with the horror genre and is red which is a visual code relating to blood. The expression on Freddie's (the character on the left) face is obviously very threatening and aggressive. This tells the audience that they are not in for a rom-com or even a Michael Bay type film, it will be a horror with a lot of violence and anger. All of the elements of this poster have a great effect on getting the audience hooked on wanting to go and see the movie.
The trailer for the 2017 movie, Good Time is great at hooking the audience in. Specifically, it aims to hook the more hardcore type of film watchers in, including the indie lovers. This may come as a shock to the younger audience who were expecting to see another Twilight-type movie with Robert Pattinson the protagonist. The trailer is very dark and shows a lot of the urban life which shows us that it is not going to be a happy movie. This is also portrayed through the characters' (mainly Pattinson's) expressions and the costumes of all of the characters too. The music is a strange choice for this type of movie, although it is definitely not happy. I think the uniqueness of the music and the strangeness of it not being a typical movie trailer song relates to how the movie is so different and unique in itself. Good Time could be put into a few categories including drama, crime and thriller. The drama element is portrayed through the context of the trailer, which is that the protagonist character has to save his brother from prison. The crime and thriller aspects are portrayed through the highlights of criminal and dangerous activity that Pattinson is doing. These are visual codes and genre indicators.
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