Stereotypes/hypodermic theory

This is a negative stereotype of mentally ill/disabled people by the Sun. This presents people with mental health conditions as crazy and not a part of 'normal' society. The Sun, who are notoriously known for having no sympathy towards anything that might be different than a white 'common' male, show mental health as a problem and something that needs to be ridden of and not treated. This links to the hypodermic needle theory because a lot of people (especially older people and un-coincidentally people who would read the Sun) get bad impressions of people with mental health based on these stereotypes and therefore their own opinions and beliefs towards mentally ill people are very bad.
However, not all media extracts surrounding mental health are negative. Some are quite challenging. For example, the Mirror (a left-wing newspaper) usually present mental health in a good light, as something which is being understood more and that is able to be helped now. This is a complete opposite to the Sun's approach. This also relates to the hypodermic theory because many people follow a more 'hippy' approach towards mental health now and see it as a trend that is good to be in support of. This is because the Mirror and other media outlets have presented it to be good to be in support of.

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The Bridge season 1, 2 and 3 analysis (s3 ep1)

In season 1 and 2 of The Bridge, there is a lot of character building and it sets the tone for the rest of the series. Many conventions that are in ep1 of season 1 remain the same in season 3. For example, one of the most noticeable things straight away is the eeriness of the music. This also compliments the dark lighting that is essentially used throughout the whole show. It makes the show feel very dark. For example, in season 3 episode 1, there is a scene where the lighting in the flaming is all dark, but in the corner of the screen there is blue from a police car bleeding into the frame. The main character of the show, Saga, is a female detective who is very straight to the point. It is suggested that she has autism, though not explicitly mentioned. In season 1, this is contrasted with the Danish male detective who seems to have more empathy and social skills. In season 3, Saga is contrasted with the female Danish detective who seems to be more confident with dealing wit...

Radio overview

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To what extent can Neale’s Genre Theory be applied to the set episode of The Bridge ? (15 Marks)

Media Language Genre : Nordic Noir .The Girl with the Dragon Tattoo Series 3 episode 1 : technical codes binary oppositions Narrative structure and resolution Representation Gender National identity Audiences Nationality Mainstream/niche Positioning Audience pleasures Industry Production and distribution Funding UK Broadcast and scheduling Other global remakes or broadcasts Relate to genre, content of programme and possible issues ESSENTIAL THEORY Media language Neale : Genre Todorov : narrative stages Levi Strauss : binary oppositions Representation Hall : stereotypes Van Zoonen : representation of women bell hooks : feminism as political ideology Butler : Gender performativity Industry Livingstone and Lund : regulation issues Hesmondhalgh : cultural industries

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