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To what extent can Neale’s Genre Theory be applied to the set episode of The Bridge ? (15 Marks)

Media Language

Genre  : Nordic Noir

 .The Girl with the Dragon Tattoo


Series 3 episode 1 :  technical codes

binary oppositions

Narrative structure and resolution


Representation

Gender

National identity

Audiences

Nationality

Mainstream/niche

Positioning

Audience pleasures


Industry 

Production and distribution

Funding

UK Broadcast and scheduling

Other global  remakes or broadcasts

Relate to genre, content of programme and possible issues




ESSENTIAL THEORY


Media language


Neale : Genre

Todorov : narrative stages

Levi Strauss : binary oppositions


Representation

Hall : stereotypes

Van Zoonen : representation of women

bell hooks : feminism as political ideology

Butler : Gender performativity


Industry

Livingstone and Lund : regulation issues

Hesmondhalgh : cultural industries

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