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Media Task 3 questions (Fay)

a) Five slogans for recently advertised media products are:

  • 'Simples' (Compare the market/meerkat)
  • 'Finger lickin' good' (KFC)
  • 'The world's local bank' (HSBC)
  • 'The totally tropical taste' (Lilt)
  • 'There is no substitute' (Porsche)
b) Some advertisers have used shock advertising recently. An example of this is The Women's aid act in which a print media poster showed a woman who was the subject of domestic abuse. They used these tactics to employ a wake up call that things like this still happen and it needs to stop.








c) An example of an advert that justifies Maslows's hierarchy of needs is Dasani's advert which has the slogan 'Can't live without it'. This is essentially telling people that they need this product if they are to survive. People naturally need water to survive and this advert is using people's instincts to their advantage.






d) There are many stereotypes in campaigns. These include gender, ethnicity, sexuality, religion and more. There was a lot of criticism in the WKD advert in which a group of 'lad' type men. pretend to be women or gay whilst mocking domestic housework. 





e) Intertextuality is a very effective way in selling a product. It can be used to bring fans of two different brands to one product and increase the target audience. An example of this is the Yoda appearance on the Vodafone advert. 



f) Music can be used for a lot of reasons in advertising to make it more effective. These include widening the target audience, making the advert memorable, entertaining the audience and increasing credibility. The lyrics may also match the tone of the advert or have some sort of lyrical context that correlates towards the message or aim of the ad. 

g) An example of an 'elite' in an advert is Usain Bolt in the Virgin Media adverts. He is a very well known person and will have a great influence on the choice of Virgin Media over his fans.




h) 5 examples of reward and punishment persuasion are

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