What is cross-platform Advertising?(unfinished)

Joe Leggett

Media Studies

Faye

What is cross platform advertising?

In this essay I will be discussing the meaning behind cross platform advertising, it's effect on people, and some issues around it. In addition to that, I will be focusing around certain artists and relevant people to further add to my points.

History of cross platform advertising-

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Representation in moving-image media

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Representation in print media

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Barnardos: The Row advert

In this advert, there are many techniques used to make the the advert more effective. For example, it opens with a mid-shot of the child and there is screaming in the background. There is non-digetic music in the background which makes the mood seem depressing. It is also very informing as the information for the charity is on the screen at the end in a clear form.

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