Joe Leggett's Media Blog

This right-wing newspaper, The Sun had a very positive bias on Britain leaving the EU. It tried to convince it's viewers to vote to remain in the EU and was very patriotic in the process. Another right-wing paper in the Daily Express tells its viewers that they need to vote for Theresa May (who is the conservative leader) in the 2017 general election. Most right-wing newspapers tend to be owned by rich higher class white men and it is no different here.

There are many stereotypes or general representations of age in the media. This is mainly in moving-image media, but some examples can also be found in print-text based media. Although most examples of stereotypes of age in the modern world of media are not meant to be offensive and are actually meant to go against the actual stereotype, they are still used and therefore are not eliminated from society. An example of this is The Inbetweeners movie and TV show. It clearly isn't intending to bash all young people and make them out to be like the characters on the show. However, some people may still be disappointed at the negative representation of young people. The characters in the show are mainly scruffy, extremely sexually motivated and all do general 'young male things'. This is evident in the TV series when Jay talks about his sexual encounters with women all of the time. Another example from The Inbetweeners is one of the smaller characters, Charlotte. She is pr...

a) Five slogans for recently advertised media products are: 'Simples' (Compare the market/meerkat) 'Finger lickin' good' (KFC) 'The world's local bank' (HSBC) 'The totally tropical taste' (Lilt) 'There is no substitute' (Porsche) b) Some advertisers have used shock advertising recently. An example of this is The Women's aid act in which a print media poster showed a woman who was the subject of domestic abuse. They used these tactics to employ a wake up call that things like this still happen and it needs to stop. c) An example of an advert that justifies Maslows's hierarchy of needs is Dasani's advert which has the slogan 'Can't live without it'. This is essentially telling people that they need this product if they are to survive. People naturally need water to survive and this advert is using people's instincts to their advantage. d) There are many stereotypes in c...

There are many representations of ethnicity in the media. These are usually very stereotypical and not actually representative of these ethnicities at all. There are two forms in which these stereotypes can be shown, via text and via moving image. For example, this advert is clearly racist. It isn't even subtle like other racist adverts are. It shows major links to slavery. This is a huge issue in our society and it is very discriminating to black people. The image shows a group of black skinned people bowing down to a white person. Although the black people are strong and athletic, they are bowing down to an average looking white person as though he is superior. These types of media can cause division between different ethnicity groups and fuel racism in our society. The words 'Bow Down' are in very bold letters and leaves the black men to be seen perfectly in the image. It is blatantly discriminative and it is crazy to think that a group of people thought of this id...

In this advert, there are many techniques used to make the the advert more effective. For example, it opens with a mid-shot of the child and there is screaming in the background. There is non-digetic music in the background which makes the mood seem depressing. It is also very informing as the information for the charity is on the screen at the end in a clear form.

In the media, there are many stereotypes that are used that portray different genders. These are usually used in a negative way. For example, women are usually portrayed in a very sexually provocative way and men are normally portrayed in a lazy way in a domestic environment, but in others they are perceived as strong and dominant. Men are also stereotyped with most of the male species seeming to 'need' to be as masculine as they can for some reason. That includes them being strong, handsome and cool. Women Sex objects Disgustingly, some woman are shown to be nothing more than something for men in a sexual context. For example, in Blurred Lines (the music video) there are women who are essentially naked and do not have an actual purpose in the video. They walk around and act like strippers while the two men look to be dominant over them. In addition to that, there is a more explicit video in which the women are fully naked. It is clear in the music video that the women ar...

Royal Marines advert This advert is propaganda to join the army. It features everything that stupid, young, naive men would find attractive to join the army. Those being guns, uniforms and a 'manly' environment. The whole video is portrayed in the most 'Call of duty' cosplay way imaginable as it sadly tries to persuade stupid people to fight for the government (not their country).  The target audience is undoubtably young men who have little common sense and are aged between 16-30. It is encouraging them to do something 'manly' in an attempt to boost their own ego or be patriotic without actually realising they aren't fighting 'for their country'.  The message being conveyed is presented in a positive manner. The catchphrase is, "It's a state of mind. You may already have it". This is to tell their audience that you need to have this 'attractive', 'brave' state of mind to be able to join this killing club.  ...