Adverts in the media

Save animals charity advert

This print based advert highlights the mistreatment of animals. It uses the shock factor and tries to scare viewers. It is upsetting and the black colour in the back ground brings a big sense of negativity to the picture. The image of the animal is very large and noticeably larger than the text. This could be to highlight how big of an issue it is. The target audience for this advert are people who care about social issues and more specifically, animals. The font and colours of the text are small to put bigger emphasis on the animal and white to highlight the importance in the words as they are in front of black.

Negative smoking print ad

This print-based advert shows the negative effects of smoking and how it can be a disaster for your health. The background is plain black which really puts the emphasis on the cigarette and the text underneath it. The phrase 'Loading cancer' would shock some people, but that is good because it is the harsh truth of what happens when you smoke. Once again, the colours are very dark to show the fact that it is negative. The simplicity of the advert makes the image dramatic and it makes it clear that it is very important and should be focused on. The advert is obviously aimed at smokers and it attempts to persuade them to give up smoking in fear of their own lives.

Jones Vs Cormier 2-UFC fight promo moving image ad

This moving image advert is a promotional video for a fight in the MMA company, UFC. It features a lot of different camera shots, most importantly, close ups to show the drama of the fight. It makes the buyer excited for the fight by using music which matches the story of the fight in the background. The music also links to the depressing background of Jon Jones which a lot of his fans are engaged in. The colours are generally pretty dark again because it suits the story of the fighters in the fight. The company is clearly aiming at adults and MMA fans here. Going beyond their usual promos, this one is aiming at a wider base because of the popular music and the story-type feel of the context of the trailer.

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Radio overview

Different radio stations suit different audiences. For example, Kerrang is aimed at both young teens who like punk music, and people who listened to that in their teen days. An example of all this the BBC. They are funded by TV licence which is paid for by the audience. Commercial radio is radio that has commercials and runs themselves. An example of this is UK Rock. Their only worry is to stay alive and entertain their audience. Public service radio has somewhat of a duty to fulfil as they are run by the government. The BBC is an example of this. They cannot be politically biased, although many people would argue that they are. Some radio shows have strips which are essentially specific time slots for certain shows, so people know when they are on. BBC Radio 1 BBC Radio 1 is aimed at younger people. It features many songs in the pop or rap genre which would be considered 'trendy'. Radio 1 features many segments such as live lounge, where artists perform ...

Imagine Dragons Music Video write up

Imagine Dragons are a popular American Indie-Rock band who have excelled greatly since 2011. They consist of four members including 30 year old, Dan Reynolds, who is the main vocalist. The band won record of the year in 2014 for their single, Radioactive. Since then, their success has continued and they have 25 million singles in 2017. One of the band's main music videos is for their song 'On Top of the World'. It uses both narrative and thematic settings throughout the video. It is made satirical by exploiting American conspiracy theories. There is a large scene in the video in which it shows the moon landing to be fake in a comedic style. The video also shows diversity and a togetherness of the community by using different social classes and different cultures as the astronauts who 'go to space'. However, it is a little bit contradictory as all of them are white males. However, in terms of culture, there are clear binary opposites amongst the star vehicles. ...

Media Task 3 questions (Fay)

a) Five slogans for recently advertised media products are: 'Simples' (Compare the market/meerkat) 'Finger lickin' good' (KFC) 'The world's local bank' (HSBC) 'The totally tropical taste' (Lilt) 'There is no substitute' (Porsche) b) Some advertisers have used shock advertising recently. An example of this is The Women's aid act in which a print media poster showed a woman who was the subject of domestic abuse. They used these tactics to employ a wake up call that things like this still happen and it needs to stop. c) An example of an advert that justifies Maslows's hierarchy of needs is Dasani's advert which has the slogan 'Can't live without it'. This is essentially telling people that they need this product if they are to survive. People naturally need water to survive and this advert is using people's instincts to their advantage. d) There are many stereotypes in c...

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