Skip to main content

Stereotypes/hypodermic theory


This is a negative stereotype of mentally ill/disabled people by the Sun. This presents people with mental health conditions as crazy and not a part of 'normal' society. The Sun, who are notoriously known for having no sympathy towards anything that might be different than a white 'common' male, show mental health as a problem and something that needs to be ridden of and not treated. This links to the hypodermic needle theory because a lot of people (especially older people and un-coincidentally people who would read the Sun) get bad impressions of people with mental health based on these stereotypes and therefore their own opinions and beliefs towards mentally ill people are very bad.
However, not all media extracts surrounding mental health are negative. Some are quite challenging. For example, the Mirror (a left-wing newspaper) usually present mental health in a good light, as something which is being understood more and that is able to be helped now. This is a complete opposite to the Sun's approach. This also relates to the hypodermic theory because many people follow a more 'hippy' approach towards mental health now and see it as a trend that is good to be in support of. This is because the Mirror and other media outlets have presented it to be good to be in support of.

Comments

Post a Comment

Popular posts from this blog

Representation in moving-image media

Representation in moving-image media There are many different forms of representation in the media. These can be biased, offensive or stereotypical. There are also many platforms in which these representations can be held within. These include trailers, TV shows and films. These platforms also have their own websites or places that they can be found. For example, trailers and other short clips can be find on one of the most popular websites in the world-YouTube. Youtube is the home of millions of videos and everyone can post them on there. One of the best examples of media on YouTube which represents different things in a certain way are trailers. Sometimes, these show different genders, social classes or races in an unfair way. For example, Bruce Willis faced a lot of accusations for his trailer for his movie 'Death Wish' being racist. With the power of social media, these accusations spread around very quickly and these thing become massive talking points. Similarly,
1 comment
Read more

Representation in print media

Representation Print based media has a great influence on people’s opinions and views of the different aspects of our society. It can give people biased and negative attitudes towards certain people or groups, as well as positive attitudes to people or things that may not necessarily deserve it. Newspapers, posters, magazines and newsletters can all change people’s opinions and shape the world we live in to their liking. Many would say that they do this for their own figures and their own money income. For example, The Sun previously printed topless ladies on every page 3 of their daily tabloid. These girls were undoubtedly beautiful, which then caused younger girls and even easily influenced women to want to ‘be like them’ in a sense. This obviously lead to them buying products and putting more money into the cash flow. These weren’t the only people that were targeted by this segment, however. Of course, a lot of men liked this and it would have become somewhat of an obsessio
1 comment
Read more

Barnardos: The Row advert

In this advert, there are many techniques used to make the the advert more effective. For example, it opens with a mid-shot of the child and there is screaming in the background. There is non-digetic music in the background which makes the mood seem depressing. It is also very informing as the information for the charity is on the screen at the end in a clear form.
1 comment
Read more